Pixels, Scarcity, or Brand? What Visual Features Are Worth in NFT Markets
Under review · Computational EconomicsHow much of what people pay for art is payment for how it looks? Non-fungible tokens pose the question cleanly, since the image can be copied by anyone and only the ownership record is scarce. Measuring 196 visual descriptors on 23,997 images against 93,701 sales, I find that scarcity is priced and appearance reaches price only through the attributes it reveals. The paper also shows how to value product features more reliably, with lessons for pricing studies of art, housing and consumer products.
This paper estimates implicit prices for 196 computer-vision descriptors measured on 23,997 images, matched to 93,701 sales of the tokens that carry them across 26 Ethereum collections. What the buyer of a non-fungible token acquires is a ledger record of ownership rather than the image itself, which makes these markets a direct setting in which to ask how much of what people pay for art is payment for how it looks. Studies of art and NFT markets measure images to predict prices; none reports what a machine-measured visual feature is worth. The design takes seriously three properties of generative collections: visual style is largely a collection-level attribute, the effective unit of inference is the collection, and scarcity is a deterministic function of the same attribute layers that generate the image. Identifying within collection, controlling for scarcity and conducting inference at the collection level, none of the 196 descriptors carries an identified premium under any standard multiplicity correction. Scarcity does, at 0.154 log points per within-collection standard deviation, and is the only regressor surviving inference at that level. Collection premia are large and move with the market cycle. The pixels are not uninformative: they predict a token’s scarcity out of sample, and a visual index built to do so is priced at 0.099 log points on its own and 0.059 against the measured scarcity score, but falls to 18 percent of that and reverses sign once the full attribute vector is included.
JEL: Z11, G12, C23, C58, L86
RecognitionFinalist (Top 3), PhD Student Paper Competition, Illinois Economics Association, 2025.
Presented at the 54th IEA Annual Conference (Chicago, October 2025) and the 90th Midwest Economics Association Annual Meeting (Chicago, March 2026), where I also served as session chair for a finance session on cryptocurrency markets.
An earlier version circulated as Pixels to Prices: Visual Traits, Market Cycles, and the Economics of NFT Valuation.